Creative Concept - Birds Eye Scheme
The Objective
To increase brand awareness and sales through an on pack competition.
Theory…
Give away alphabet fridge magnets to assist buyers in their efforts to spell as many words as possible from the Birds Eye name.
By entering the competition a number of merchandise prizes can be won. The prizes should range from vouchers for the family, to Nintendos for the kids and freezer bags for mum. By making the competition "on-line" it creates ease of participation and drives traffic to the website creating awareness of other products AND encourages the competitors to return to check results.
By creating a "Kids Club" with its own competitions and offers, a brand loyalty will hopefully be developed; and when it comes to deciding what’s placed on the table at tea-time there is no bigger influence than kids!
